BPM focuses on continuous process improvement. The goal is to achieve higher customer satisfaction, productivity, quality, delivery and time to market (TTM) speed. In theory, BPM allows companies to improve their efficiency and productivity with greater performance and development than those that follow functionally-oriented, conventional and hierarchical management processes. Business processes and activities are vital to any organization because they lead to profit development and growth. As a managerial strategy, BPM prioritizes business processes as critical organizational assets that must be recognized, managed and developed to deliver value-added products and services to customers.