Welcome to The Ethnic Fix General Trading
As young men and women growing up in UAE, looking to flaunt ethnic fusion wear, we found limited options. Those we did find were in pretentious and unaffordable shops. We set out to change that. Being able to provide a variety of ethnic wear to the trendy residents of UAE through a simplistic online experience was the reason why The Ethnic Fix was born. ‘Style is a way to say who you are without having to speak’ – Rachel Zoe …and what better than having east meet west mid-way? Through Ethnic Fix, we would like to give the people of UAE a platform to experiment with the eclectic mix that our Indian designers have to offer for men, women and kids. Glamorous outfits to casual wear, fashion accessories, awe inspiring footwear that define your comfort zone to an impressive collection of clutches - let us help you find the ethnic styles you’ve adorned till date in a modern avatar through a simplistic online experience.