Welcome to Gingerlining LLC
We do have a little story to tell about us. Two things you can already expect; It’s a love story and it’s about fashion! The realization It all started here inDubai, the world’s emerging fashion capital. Despite the thrill and the buzz of this city, shopping has started to feel more like a burden, than the fun experience it used to be. We've become too overwhelmed by the options and the preferences that focus, personal attention and individuality has been tossed to the side, and ever more ignored. Nowadays, we can’t afford the time to be overwhelmed, we just want to be understood and offered what we need. Retailers needed to step back a little and remind themselves of what we, consumers and specifically women, enjoyed the most about the shopping experience; as it is nothing less than an experience. A pleasurable one of course, where one would feel renewed and able to express herself the way she chooses, where attention to our needs was not simply a means to an end, but actually the end itself, the journey itself. We all want to feel heard and understood, and that our individuality is taken seriously. And what’s been happening is that we have become increasingly immersed in the daily race of our lives, where the luxury of time has adopted a whole new significance. Therefore, we needed to be able to enjoy this experience at our own pace and on our own terms. And this is how it all began…
