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Business studies, cbse-xii, quick review-2012-13


1-mark questions

1. what is meant by supervision?
2. what is meant by marketing management?
3. what do you mean by personal selling?
4. what is the function of financial market?
5. mohan, a manager expects his subordinates to adapt to the new environs and working conditions without giving them time to settle down. Which principle of management is being overlooked?
6. which is considered to be the basic or primary or first function of management?
7. what is the main focus of fayols principles of management?
8. offering 20% jobs to women. What type of plan is it?
9. what gives shape to the organizational structure?
10. which consumer right suggests that a consumer has a right to register his dissatisfaction?
11. what is meant by direction?
12. what is meant by marketing concept?
13. define training.
14. what is meant by grapevine?
15. define marketing management.
16. what does the concept of production mix mean?
17. vine, a manager expects his subordinates to work for the happiness and pleasure of being in the organization. Which principle of management is being overlooked and why?
18. management is intangible explain.
19. what is meant by sales promotion?
20. define product mix?
21. what is meant by principle of division of work?
22. what is meant by on-the-job training?
23. name the type of communication in which persons communicates with each other through official channels?
24. what is the feed back in controlling?
25. what is badla in relation to stock exchange?
26. what is meant by right to choose?
27. define advertising.
28. what is meant by price mix?
29. what role does technological environment play in business?
30. manish gupta, the manager of a business undertaking, is very lax with his fellow employees and subordinates. He does not give them parameters or rules for reporting to work and completion of assignments. Which principle of management is being overlooked and why?
31. the management principles can be applied to all types of activities which characteristic of management is highlighted by this statement?
32. name the process of designing and maintaining an environment in which individuals working together in groups efficiently accomplish selected aims.
33. state how management principles are flexible.
34. name the function of management which co-ordinates the physical, financial, and human resources and establishes productive relations among them for achievement of specific goals.
35. what is the main objective of fatigue study?
36. which function of management ensures the actual activities confirm to planned activities?
37. a company wants to establish a new unit in which machinery worth rs.10lakhs involved. Identify the type of decision involved in financial management.
38. name the concept, which increases the return on equity shares with a change in the capital structure of a company.
39. ahmed wants to buy an iron box. As an aware customer how can he is sure about the quality of iron box?
40. ramesh filed a case against dorrent cooling ltd. in the district forum. But he was not satisfied with the orders of the district forum. Where can he appeal further against the decisions of district forum?
41. the principles of management are different from those of pure science. State any one difference.
42. what is the main objective of time study?
43. what is the main objective of simplification in scientific management?
44. why it is said that principles of management are universal in application?
45. in an organization employees are happy and satisfied, there is no chaos and the effect of management is noticeable. Which characteristic of management is highlighted by this statement?
46. name the process of working with and through others to effectively achieve organizational objectives by efficiently using its limited resources in the changing environment.
47. what is the main objective of method study?
48. identifying and dividing the work is the first step in the process of one of the functions of management. Identify the function.
49. how do the management principles being derived?
50. name the function, which reviews the operations in a business unit.
51. identify the decision taken in financial management, which affects the liquidity as well as the profitability of business.
52. state why the working capital needs of a service industry is different from that of a manufacturing industry?
53. veena wants to buy a packet of juice. As an aware customer how can she be sure about the quality of juice she plans to buy?
54. amit singh filed a case against volvo ltd. in the state commission. But he was not satisfied with orders of state commission. Name the authority to which he can appeal against the decisions of state commission.
55. what do you mean by principles of management?
56. what is the main objective of motion study?
57. name the three levels of management.
58. state any two points, which highlight the nature of principles of management.
59. which principle of management is violated if the subordinate is asked to receive orders from two or more superiors?
60. planning is goal oriented. How?
61. state any one limitation of planning.
62. state any one characteristic of directing.
63. why is supervision important?
64. why is consumer protection necessary?
65. is self regulation by business is necessary foe consumer protection? how?
66. why management is called a group activity.
67. state any two functions of middle level management.
68. what is meant by universal applicability of management principles?
69. why taylors techniques of scientific management not be applicable to all types of organizations?
70. which type of plan has the least flexibility and why?
71. as a consumer mention when do you sit to resolve your grievances under consumer protection act?
72. management increases efficiency. How?
73. what does the principle of initiative indicate?
74. state first two steps in the process of planning.
75. give any one difference between policy and procedure.
76. what is meant by directing?
77. why it is said that the supervisor is a link between management and the operative employees?
78. what is meant by right to be heard to a consumer?
79. what is the purpose of enacting the consumer protection act, 1986?
80. who can file a complaint under the consumer protection act, 1986?
81. why is it said that management is a goal-oriented process?
82. management helps in development of society. How?
83. why principles of management called universally applicable?
84. why did fayol introduce the concept of gang plank in the principles of scalar chain?
85. what is meant by selecting an alternative as a step in the planning process?
86. what is meant by policy as a type of plan?
87. give two elements of directing.
88. which claims can be appeal before the supreme court under consumer protection act?
89. what is meant by direct channels of distribution?
90. which technique of taylor acts as the strongest motivator for a worker to reach standard performance?
91. what did taylor want to communicate through mental revolution?
92. why it is said that planning is a pre-requisite of controlling?
93. define planning.
94. name the organization in which employees are allowed to communicate freely and there are no rules and regulations.
95. who can file a complaint on behalf of a deceased consumer?
96. your grandfather has retired from an organization in which he is responsible for overseeing the efforts of the workforce. At which level of management was he working? state one more function performed at this level.
97. what should an organization do to achieve the basic objective of survival?
98. why is it said, principle of management is contingent?
99. what is meant by scientific management?
100. why is it said that business environment is a relative concept?
101. why it is easy to fix responsibility in formal organization?
102. give one reason why planning is necessary in an organization.
103. how informal organization is created?
104. how does government act as a means of consumer protection?
105. which function of management is considered as a base of all other functions?
106. classify the business environment into two parts.
107. what is included in technological environment in of business?
108. explain in one sentence how direction is a pervasive function of management.
109. when is corrective action required in controlling?
110. what is meant by standards in the process of controlling?
111. state the objective of financial management.
112. list any two-organization objectives of management.
113. give any one reason why principles of management do not provide readymade solutions to all managerial problems.
114. sara fashions ltds target is to produce 10, 000 shirts per month at a cost of rs.100/- per shirt. The production manager achieved this target at a cost of rs.90/- per shirt. Do you think the production manager effective? give one reason in support of your answer.
115. give any one limitation of internal sources of recruitment.
116. name the method of training in which trainees learn on the equipments they will be using.
117. cost of debt is lower than the cost of equity share capital. Give reason why even then company cannot work only with debt.
118. which act of consumer protection provides for the consumer protection councils every district and the state of the country?
119. why consumer protection is important for consumers? give any one reason.
120. what is planning? list any two features of planning.
121. why should a consumer look for isi mark on electrical goods?
122. list any two social objectives of management.
123. why management is called multi-faceted concept?
124. give any one advantage of external source of recruitment.
125. name the method of training in which the trainee works directly with a senior manager and the manager takes full responsibility of the trainee.
126. which act of consumer protection provides relief to the buyers of goods in case the goods purchased do not comply with the expressed condition?
127. name the type of plan, which provides the prescribed ways in which a task has to be performed considering the objective?
128. how is planning a pervasive function? state.
129. identify the nature of the management, when a manager applies existing theoretical knowledge in his own unique manner?
130. at which level of management are the managers responsible for maintaining the quality of output and the safety standards?
131. give the meaning of performance appraisal as a step in the process of staffing.
132. define motivation.
133. state any one objective of setting-up of securities and exchange board of india.
134. what is meant by financial market?
135. how does the government protect the interests of consumers? state.
136. give any one responsibility of a consumer in addition to obtaining cash memo while purchasing edible oil.
137. give the meaning of selection as a step in the process of staffing.

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3-marks questions

1. differentiate between marketing and selling on any three bases.
2. explain formal and informal communication.
3. differentiate between method and budget as types of plans.
4. explain necessity for change and need for developing human resource as impacts of government policy changes on business and industry.
5. internal sources of recruitment are considered better than external sources. Give any three reasons in support of this statement.
6. external sources of recruitment are considered better than internal sources. Give any three reasons in support of this statement.
7. differentiate between objectives and strategy as types of plans.
8. explain any two impacts of government policy changes on business and industry.
9. explain the role of marketing in the economy.
10. explain any three qualities of a good leader.
11. write short note on management as an activity.
12. distinguish between formal and informal communication.
13. briefly explain any three objectives of marketing management.
14. what is advertising? what are advantages of advertising?
15. the subordinates in a company receive orders regarding their work from different operative heads for the same task. Which principle management is being overlooked and why?
16. write short note on management as a process.
17. briefly state the process of motivation.
18. distinguish between upward and downward communication.
19. write a short note on management as a profession.
20. briefly state any three elements of directing.
21. mohan, a manager does not distribute the work amongst his subordinates either according to capability or proportionately. Which principle of management is overlooked and why?
22. write a short note on management as discipline.
23. briefly explain any three barriers of effective communication.
24. describe the benefits of marketing.
25. explain management as an art.
26. distinguish between monetary and non-monetary incentives.
27. explain importance of branding.
28. explain benefits of packaging.
29. what is meant by nsei? briefly explain its features.
30. explain how planning provides direction to action.
31. what is meant by formal organization? list any two advantages of it.
32. to be a successful leader one must possess some qualities. State any three qualities of a leader.
33. explain any three advantages of labeling.
34. nature of money market can be well explained with the help of its features. State any three such features of money market.
35. what is meant by informal organization? list any two limitations of informal organization.
36. leadership is an essential element of directing. State any three reasons why it is essential.
37. explain any three functions of packaging.
38. explain how planning is a mental exercise?
39. there are some barriers in communication, which are concerned, with encoding and decoding of message. State any three such barriers.
40. explain any three advantages of branding to the marketer.
41. explain the following rights of a consumer: - 1. Right to choose 2. Right to seek redressel
42. explain how planning facilitates decision- making.
43. what is meant by formal organization? list any two limitations of it.
44. explain how planning is futuristic.
45. explain any three functions of labeling.
46. explain three qualities of a good brand name.
47. distinguish between money market and capital market.
48. distinguish between marketing and selling.
49. explain how proper financial management helps in the growth of business.
50. explain any three instruments used in money market.
51. differentiate between the concepts of packaging and labeling.
52. tom and jerry ltd. Co., is a large manufacturing unit, recently the company had conducted the time and motion studies and concluded that on an average a worker could produce 120 units per day. However, it has been noticed that average daily production of a worker is in the range of 80-90 units. What steps will you suggest to ensure that the actual performance is in accordance with the performance as per time and motion studies?
53. controlling is a pervasive function explain.
54. explain the importance of financial planning.
55. controlling is forward looking. Explain.
56. sound financial management is the key to the prosperity of business explain.
57. what is meant by production concept of marketing?
58. what is meant by modern concept of marketing?
59. what is meant by indirect channels of distribution? explain any two methods of indirect channels of distribution.
60. explain by giving any three reasons why delegation is important in an organization.
61. what is meant by right to be heard to a consumer.
62. coordination is the orderly arrangement of group efforts to provide unity of action in the pursuit of a common purpose. In the light of this statement explain the nature of coordination.
63. what is meant by selling concept of management?
64. explain by giving any three reasons why organizing is considered as an important function of management.
65. explain the following money market instruments: - 1. Certificate of deposit 2. Call money
66. ninan, a dealer in school uniforms, decided to maximize his profit by using different aggressive promotional efforts.
i). Identify the market management philosophy adopted by mr.ninan.
ii). Explain the philosophy on the basis of: -
a). Main focus
b). Means and ends
67. describe any three points, which explain the role of supervision management.
68. explain how principles of management: -
a). Help in optimum utilization of resources and effective administration
b). Help in thoughtful decision-making.
69. state any three advantages of internal sources of recruitment.
70. what is meant by financial planning? state any two points of its importance.
71. define training and development.
72. what is meant by capital structure of a company? state any two factors, which affect the capital structure of a company.
73. how does trading on equity affect the choice of capital structure of a company? explain with the help of suitable examples.



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4&5-marks questions

1. state any four limitations of planning.
2. organization is the process of defining and grouping the activities of the enterprise and establishing the authority relationship among them. in the light of this statement explain the steps in the process of organizing.
3. state any four points of importance of controlling.
4. what is meant by financial market? explain any two functions of financial market.
5. to promote orderly and healthy growth of securities market and protection of investors securities and exchange board o india was set-up. with reference to this statement; explain the objectives of securities and exchange board of india.
6. explain method and rule as types of plan.
7. blue birds ltd. Offers to its employees to issue shares at a price, which is less than market price. 1. Name and explain the type of incentive offered to the employees. 2. Explain one more incentive of the same category.
8. explain the meaning and the objective of financial management.
9. state any two advantages and any two limitations of formal organization.
10. explain the following rights of consumers: -
1. Right to be informed 2. Right to consumer education
11. co-ordination is the orderly arrangement of group effects to provide unity of action in the pursuit of a common purpose. in the light of this statement explain the nature of co-ordination.
12. explain any two principles of taylors scientific management.
13. explain the concept of training and any three methods of on the job training.
14. how are the shareholders likely to gain with loan component in capital employed? explain with suitable example.
15. what is meant by labeling? state any four functions of labeling.
16. is management a science? give any three reasons in support of your answer.
17. name and explain the principle of management in which workers should be encouraged to develop and carry out their plans for improvements in the organizations.
18. name and explain the technique of scientific management, which is an extension of the principle of division of work and specialization.
19. explain any five impacts of governments policy changes on business and industry in india.
20. state any five regulatory functions of securities and exchange board of india.
21. an important task in the marketing of goods relates to designing the label as it provides useful and detailed information about the product. in the light of the above statement draw a label for tea and highlight the important information to be provided on it.
22. define delegation and differentiate with decentralization.
23. what is meant by money market? briefly explain the concept of call money.
24. with the help of suitable examples bring out any four differences between training and development.
25. what is meant by primary market? briefly explain the concept of initial public offer.
26. what do you mean by work study? briefly explain the role of time and motion studies while setting the standard task.
27. what is meant by controlling? briefly explain the importance of controlling.
28. what is meant by capital structure? explain any three factors that affect the capital structure of a company.
29. describe break-even analysis technique.
30. what is money market? briefly explain functions of financial market.
31. describe the importance of planning.
32. distinguish between monetary and non monetary incentives.
33. what is packaging? what are the benefits of packaging?
34. differentiate between marketing and selling.
35. what are the three levels of management? state any three functions of top-level management.
36. what is meant by money market briefly explain the concept of certificate of deposit?
37. briefly explain the limitations of financial planning.
38. explain in brief objectives of management.
39. what is stock exchange? briefly explain any three functions of it.
40. what is primary market? briefly explain the concept of right issue for existing companies.
41. distinguish between formal and informal organization.
42. distinguish between external and internal source of recruitment.
43. briefly explain the techniques of taylors scientific management.
44. describe the effects of liberalization and globalization in india.
45. what is controlling? briefly explain any three steps of controlling.
46. what is financial management? briefly explain any three decisions involved in financial management.
47. what is fixed capital? explain any four factors that determine the fixed capital of a company.
48. explain objective and policy as types of plan using suitable examples.
49. what is required to tackle the uncertainty in respect of availability and timings of funds? name the concept involved and explain the importance of it
50. state any four reasons why training is important in an organization.
51. supervision is not at all required in an organization. Do you agree? give two reasons in support of your answer.
52. sunish is working as plant superintendent, in m.i.s ltd. Name the managerial level at which he is working? state any four functions he will perform as plant superintendent.
53. maslows need hierarchy is considered fundamental to understanding motivation. Explain the role of need- hierarchy in motivation.
54. some products have certain unique features. They attract a significant group of buyers. Identify the kind of product and list its features.
55. distinguish between capital market and money market on the following basis: -
1. Participants 2.instruments traded 3. Duration of securities traded 4.expected returns 5.safety
56. explain the following as ways and means of consumer protection: -
1. Consumer awareness 2. Government
57. directing is not required at all in management of an organization. Do you agree? give two reasons in support of your answer.
58. name the process, which helps in determining the objectives, policies, procedures, programmes and budgets to deal with the financial activities of an enterprise. Explain its three points of importance.
59. explain procedure and programme as types of plan.
60. to avoid the problem of shortage and surplus of funds what is required in financial management? name the concept and explain its any three points of importance.
61. nature of capital market can be well explained with the help of its features. State five three such features of capital market.
62. state any four reasons why staffing is needed in an organization.
63. it is only motivation through which the managers can inspire their subordinates to give their best to the organization. In the light of this statement explain any four of its importance of motivation.
64. dheeraj is working as operational manager in tiffani foods ltd. Name the managerial level at which he is working. State any four functions he will perform as operational manager in this company.
65. explain the following principles of management: -
1. Discipline. 2. Harmony, not discord.
66. to satisfy the social and psychological needs which type of incentives are needed? explain any four types of such incentives.
67. distinguish between national stock exchange of india (nsei) and over the counter exchange of india (otcei) on the following bases: -
1. Year of establishment. 2. Paid-up capital. 3. Securities traded. 4. Duration of settlement. 5. Objectives.
68. human resource management includes many specialized activities and duties. State any four such activities.
69. what is meant by decentralization? explain any three differences between delegation and decentralization.
70. explain why staffing is considered as the most important part of human resource management?
71. define motivation. How does it improve efficiency and facilitate the accomplishment of organizational goals?
72. arabian gulf co. Ltd. Is engaged in manufacturing of machine components. The target of production is 200 units daily. The company had seen successfully attaining the target until two months ago. Over the last two months it has observed that daily production varies between 150-170 units. Identify the possible causes for the decline in production and the steps to be taken to achieve the desired target.
73. what precautions should a consumer take while buying a product or service? explain.
74. management is a series of continuous interrelated functions with no predetermined sequence. Explain.
75. explain any two of the following fayols principles of management with examples. 1.unity of direction 2.equity
3. Esprit de corps 4. Initiative
76. mention any two types of plan and explain each with an example.
77. what is meant by indirect channel of distribution? explain which indirect channel of distribution would you adopt for consumer goods and
78. what is meant by delegation? explain the elements of delegation.
79. state the various steps involved in the process of staffing.
80. explain the concept of functional foremanship and mental revolution in scientific management of taylor.
81. explain the steps involved in the process of planning.
82. geepas international co. Is a large manufacturing unit, recently the company had conducted the time and motion studies and concluded that on an average a worker could produce 120 units per day. However, it has been noticed that average daily production of a worker is in the range of 80-90 units. What steps will you suggest ensuring that the actual performance is in accordance with the performance as per time and motion studies?
83. explain any four rights available to a consumer under the consumer protection act, 1986.
84. coordination is not a separate function of management. It is the essence of management. Give reasons in support of your answer.
85. what are channels of distribution? explain any two factors determining the choice of channels of distribution.
86. some learning opportunities are designed and delivered to improve skills and abilities of employees whereas some others are designed to help in the growth of the individual in all respects. Identify and explain the two concepts explained above.
87. explain how controlling helps in achieving better coordination, and better planning.
88. all managers are leaders but all leaders are not managers. In the light of the statement differentiate between leadership and management.
89. explain any four functions of consumer organizations and non-government organizations (n.g.os) for protecting and promoting the interests of consumers.
90. adil, aman, & ahmed have decided to start a business of manufacturing toys. They identified the following main activities, which they have to perform.
1. Purchase of raw materials.
2. Purchase of machinery.
3. Production of toys.
4. Arrangement of finance.
5. Sale of toys. 6. Identifying the areas where they can sell their toys. 7. Selection of employees.
In order to facilitate the work they thought that four managers should be appointed to look after
a. Production
b. Finance c. Marketing d. Personnel a). Identify the function of management involved in the above-mentioned para.
b). Quote the lines from the above para, which help you in identifying this function
c). State the steps followed in the process of this function of management
91. explain differential piece rate and functional foremanship as techniques of scientific management.
92. why was securities and exchange board of india (sebi) set up? explain any four objectives of sebi.
93. bending the customer according to the product and developing the product according to customer needs are the two important concepts of marketing management. Identify the concepts and differentiate between the two.
94. explain by giving any five reasons why proper understanding of management principles is necessary?
95. coordination is needed at all levels of management and it is the responsibility of all managers. Explain how?
96. explain any five features of planning.
97. explain the objectives of nse of india.
98. leadership is required only for less efficient subordinated. Do you agree?
explain any four reasons in support of your answer.
99. how does controlling help in achieving objectives and improving
employees morale?
100. explain any four responsibilities of the consumer to safeguard his interests.
101. explain the principles of scientific management.
102. explain any five techniques of scientific management.
103. state with reasons why internal sources of recruitment are better than
external sources.
104. what is meant by financial incentives? give two examples of
financial incentives.
105. radha purchased some household goods from a general store after reaching home she found a face cream which she had not been billed for. After checking the date of expiry and other details, she started using it. Her face burnt due to the use of the cream. Where should radha file a complaint? justify your answer. Under consumer protection act 1986, who can file a complaint?
106. explain how principles of scientific management provide: - 1. Science, not rule of thumb 2. Harmony, not discord
107. why was the need for establishment of securities and exchange board of india felt? explain the role of sebi to fulfill this need.
108. sound financial management is the key to the prosperity of businesses. Explain.
109. a company is manufacturing garments. The manager wants to increase the profit by
1. Purchasing new high speed machines, or
2. Increasing the sale price, or
3. Using waste material in manufacturing stuffed toys,
he decided that using waste material to increase the profit is the best solution for him.
explain the following sales promotion activities
1. Discount
2. Product combination
3. Financing
4. Lucky draw
110. what are the characteristics of a good brand name?
111. what is meant by communication? explain how communication is an important function of management.
112. state four advantages of formal communication.
113. is management a full-fledged profession? give any three reasons in support of your answer.
114. name and explain the techniques of scientific management, which helps in establishing interchangeability of manufactured parts and products.
115. effectiveness of a manager depends on his ability to communicate effectively. Explain how?
116. explain by giving any five reasons why understanding of business environment is important to managers.
117. is management an art? give any three reasons in support of your answer.
118. explain the meaning of financial planning. Why is it important? give any two reasons.
119. art is concerned with personal application of knowledge. In the light of this statement compare all the features of art with management and prove that it is an art.
120. name and explain the techniques of scientific management, which helps in eliminating unnecessary diversity of products and thus results in saving cost.
121. explain the technique of scientific management, which separates the planning, and execution of work.
122. define organizing as a process and as a structure.
123. how do choice of technique and nature of business affect the fixed capital requirements of a company? explain.
124. explain the following rights of consumers: -
i). Right to be heard.
ii). Right to consumer education
125. ramesh is working under the guidance of harish, a carpenter, for last three years to learn the different skills of this job. name and explain the method of training ramesh is undergoing.
126. explain any four point of importance of organizing.
127. explain any five features of co-ordination.
128. how does understanding of business environment help the mangers? explain with the help of any five points.
129. explain any three advantages and any two limitations of planning.
130. explain the following functions of marketing: -
a). Gathering and analyzing of market information.
b). Standardization and grading.
131. identify the financial decision, which determines the amount of profit earned to be distributed and to be retained in the business. explain any four factors affecting this decision.
132. describe any five features of business environment.
133. differentiate between marketing and selling on any five basis.
134. what is meant by management? explain any two points of its importance.
135. state any five impacts of government policy changes on business and industry.
136. explain any five limitations of planning.
137. differentiate between advertising and personal selling in any five basis.


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6-marks questions

1. explain the steps involved in the process of organization.
2. explain any six features of planning.
3. explain how does planning help to reduce uncertainties?
4. what is meant by recruitment? explain any five external sources of recruitment of employees.
5. briefly explain the different factors that determine the choice of channels of distribution of any product.
6. explain any six ways and means of consumer protection available in india.
7. explain any six responsibilities of the consumer to safeguard his interest.
8. what are the protective functions of sebi? explain.
9. explain the role of personal selling.
10. describe the qualities of a good leader.
11. define the term decentralization. Outline any four points of its importance for organization.
12. what is meant by delegation of authority? explain any three elements of delegation of authority.
13. what is training? explain any four needs of training.
14. briefly explain the process or steps of selection.
15. explain any six functions of marketing.
16. explain various rights of consumer available under the consumer protection act 1986.
17. what is functional structure of organization? explain any two merits and any two demerits of this structure.
18. filling vacancies from within the organization has some advantages as well as limitations. Explain any three such advantages any three disadvantages.
19. which function of management helps in obtaining right people and putting them on the right jobs? explain any five points of importance of the function.
20. what is budgetary control? state its four advantages.
21. controlling is an indispensable function of the management. Do you agree? give four reasons in support of your answer.
22. explain four important elements of marketing mix.
23. explain any four factors, which affect the working capital requirements of a business.
24. explain any four factors, which affect the capital structure of a company.
25. explain any four factors, which affect the fixed capital structure of a business.
26. explain the following functions of marketing: -
1. Gathering and analyzing market information. 2. Market planning. 3. Product designing and development. 4. Customer support services.
27. what do you mean by divisional structure of an organization? explain any two advantages and two limitations of this structure.
28. what do you mean by delegation? explain any four points, which highlights the importance of delegation in an organization.
29. which source of recruitment is needed to bring new blood in the organization? explain any three advantages and any two limitations of this source.
30. training is beneficial both for the organization as wee as for the employees. Explain any three benefits of training towards the organization and any three towards the employees.
31. controlling is a systematic process involving a series of steps. Explain
32. advertising and personal selling both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.
33. the aim of marketing and selling is to maximize profit. Yet they differ in their approach. Differentiate between the two by giving any six differences.
34. explain the steps involved in the process of organizing.
35. what are the internal sources of recruitment? state any four advantages and four limitations of this source of recruitment.


36. what is leadership? explain the importance of leadership in the management of business organization.
37. explain any four non- financial incentives that can be used to motivate employees.
38. explain the concept of personal selling? how does it act as a powerful tool for creating demand and increasing sale of a firms product?
39. advertising is unnecessary and wasteful. Do you agree? give reasons to support of your answer.
40. what is organizing? explain the importance of organizing by giving any five reasons.
41. you are a personal manager of cochin metro ltd. You have been directed by the director of the co. To select a chartered accountant for the co. Explain the selection procedure you will follow for the same.
42. explain the following methods of training 1. Vestibule training 2. Job rotation
3. Apprenticeship
43. explain the barriers for effective communication.
44. what is personal selling? explain how it acids marketing.
45. staffing is an important function of management in all organization. Why? explain any four reasons.
46. directing is the heart of management process. Do you agree? give four reasons in support of your answer.
47. effectiveness of a manager depends on his ability to communicate effectively. Explain how?
48. determination of capital structure of a company is influenced by a number of factors. Explain any four such factors.
49. what are the characteristics of a good brand name?
50. explain the following sales promotion activities: -
1. Discount.
2. Product combination. 3. Financing. 4. Lucky draw.
51. what do you mean by formal communication? explain
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